Shorten your url's. OK, let's start with http://news.bbc.co.uk/1/hi/world/asia_pacific/10463227.stm and shorten it with bit.ly to http://bit.ly/atB0r8 Ignoring the http bit, we have a 13 character URL. Shorten the same link with Crum.bs and we have http://crum.bs/l/av which is 12 characters. So yes, shorter! You can also use a custom extension, such as crum.bs/yourname. You can
even password protect your link and limit the amount of clicks to your
crum.bs link, though it's not entirely clear to me why you'd want to do that, but still.