Your Personal Homepage which is to say that it's a home/start page alternative. It's very simple to set up and only takes a few seconds. If you're familiar with Netvibes it looks very like that, with widgets/gadgets and columns where you can drag and drop. There are tabs for different subject areas, and you can add widgets as you need to different pages. Nice and easy to use. I didn't create an account myself, just played with the public stuff, so I'm not sure if you can share pages that you create with other folk, but if you're looking for a nice straightforward start page, this is one to check out.