I must be a seriously bad person, because I can't stop laughing at this one. It's so bad that I've finally created my own WTF? category.
So, this is what they say about themselves: "Death can often strike unexpectedly and few people have the opportunity to impart their last caring words. If you've ever once thought about your own death, then you've wondered what you'd say to all your loved ones before you go. We're here to give you the opportunity to leave your last words, thoughts, and goodbyes to your friends and family before you're gone."
Death can often strike unexpectedly? No surprise there then. They also have some other great images, but I liked the crushed car best. The FAQ is brilliant as well.
"How will we know when you've gone?" But even better is "How will you let us know you're still alive?" This is classic stuff, people. I wonder if anyone's last words are going to be 'How stupid was I to leave something this important to a website that died a death umpteen years ago?'