Link: British Search Less But Find More. This is worth a chuckle if you're from the UK. We do 16,000 searches per minute (264 per second), which isn't up to US standards of 141,000 per minute. Moreover, on average US users run over 30 searches per month, UK users run less than 19. (Stick with me here....)
Now, click through rates are increasing in the UK, with 546 milion clicked in August, to 77%, compared to just over 50% of AOL users. Now... this means, in vague theory that we're better searchers in the UK because we find what we want, click on it, use it and move on.
Though the preferred search engine may make a difference, UK users could be interested in a narrower range of information, blah blah... with stats who can tell? However, it's a great tag line and one I'll be sure to use in the future.
(Link goes to webpronews.com)