Next up is Ale de Vries, from Elsevier. Publishing 2.0 - just another meaningless buzzword? It changes the way we interact. There are also network effects - the purchase of a phone by someone indirectly benefits the others who are already using phones. Ale takes a focus on behavioral aspects. Blogging - grows immensely, blogging is becoming a record of human history. Elsevier authors are blogging in increasing numbers, as do their customers, particularly librarians. Employees also blog. The company gives their employees freedom to write about work/personal information and make that public. Editors also blog - more than just text, but also multimedia. The Postgenomic project collates blogs; as a result you can see real time citation behaviour. Elsevier use blogs to connect with customers, using a rapid response system. Customers connect with customers. Elsevier encourages this, since the discussions are documented online and the company can use that information to change what they do and how they do it. Blogging is also about connecting people, and this is a company change, since they've always dealt with companies, rather than individuals.
Sharing content - example given was scivee.tv
This also means that people need to share the organization of shared content and bookmarks, and Elsevier wanted to get involved and will be launching their own system shortly - 2collab. Elsevier is also looking at dynamic usage information within their Science Direct group.
Wikipedia - successful because it's free, no barriers, lot of it, and it's 'good enough' to use and come back. Wiserwiki is a new Elsevier based product, getting physicians to write articles.
Presentation then moved towards web services and api's. For example, geographic mashups such as the Flickr picture/map resource. Nature magazine has plotted the movement of avian flu in Asia. Disease mashups are another example.
Elsevier is opening up their content to syndication, opening up and exposing the content. Sciencedirect alerts - new issue, keyword appears, citations and so on all available via RSS. Some use via email, but lots use via newsreader, or start pages. They can also provide widgets that people can use to navigate to other content.
All about bringing content and information to users in a different way.