dawsonera: interesting sales technique

I'm wondering - just how many people think using the word 'EXPLOSION' in the title of a posting sent to a mailing list is a really good way to sell products?  dawsonera do! I was scanning my email this evening (as you do) and just running my eye down the list of subject headings and saw 'EXPLOSION' (yes, in capitals). It turns out that some bloke who is clearly a sandwich short of a picnic has decided that he's going to tell us all about his company's new products with the strap line "dawsonera Content …EXPLOSION!"

How mind blowingly dumb, crass and stupid is that do you suppose? For once, words fail me.