Google's SEO Starter Guide
Official Google Webmaster Central Blog: Google's SEO Starter Guide. I don't write a lot about search engine optimization, even though it's of interest to me, but this is one that's particularly worth noting I think. Google have finally produced an official guide listing a few of the things you need to do in order to get a good ranking with their search engine. Much of this won't come as any surprise to people in the know, but if you're just interested or simply starting out in this area you may find these tips to be of use. Read the entire article for the full details, but briefly...
Create unique and accurate page titles.
Accurately describe the content
Create new tags for each page
Use brief, but descriptive titles
Make use of the description meta tag
This one amused me, since so many 'experts' have said that meta tags are dead, but Google is saying that the content tag is useful in some circumstances.
Improve the structure of URLs
Create proper, sensible folder structures
Use real words
Provide one URL to reach a document
Make the site easier to navigate
Good quality content
Write better anchor text
Use header tags appropriately
Optimise use of images
Effective use of robots.txt
All in all, it's a very useful and interesting document which is worth spending some time going through if you want to optimise your website.
Create unique and accurate page titles.
Accurately describe the content
Create new tags for each page
Use brief, but descriptive titles
Make use of the description meta tag
This one amused me, since so many 'experts' have said that meta tags are dead, but Google is saying that the content tag is useful in some circumstances.
Improve the structure of URLs
Create proper, sensible folder structures
Use real words
Provide one URL to reach a document
Make the site easier to navigate
Good quality content
Write better anchor text
Use header tags appropriately
Optimise use of images
Effective use of robots.txt
All in all, it's a very useful and interesting document which is worth spending some time going through if you want to optimise your website.
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Phil, thanks for this starter guide. I am sure this will help lot of beginners.
Posted by: Search Engine Optimisation | November 20, 2008 at 11:15 AM
Its always worthwhile having something authorative on a subject tho i fear that the guide is open for a lot of abuse and it still doesnt cover many hey points like the HOW of content
check my deconstruction at http://markrushworth.com/template_permalink.asp?id=268
Posted by: mark rushworth | November 20, 2008 at 12:40 PM
You can aslo add google analytics code in your site which will be helpful to analyze your website traffic.
Posted by: SEO Services | November 20, 2008 at 01:41 PM
Well said Phil, its all about relevancy and unique and accurate search results.
Mike Kelly
Posted by: Search Engine Ranking | December 01, 2008 at 04:55 PM