It wasn't so long ago that the government was talking about having chat rooms policed to 'save the children', and a fat lot came of that. Quite how a rating system is going to stop children looking at anything is baffling to say the least. The best that it'll do is encourage children to look for X rated sites, leading to the exact opposite of what Nitwit Burnham wants.
I love some of the things he says: "content standards online are not as clear as we've all been used in traditional media". No, that's right, and that's because the internet is not traditional media - we do things differently here y'know. (I'm going to sidestep the whole WWW v Internet debate since I suspect it'll be a definition too far for him). The classic political doublespeak however comes when he says that he doesn't want to curb free speech while in the same breath saying that he wants to protect the public from 'unacceptable' material. So that'll be censorship then?
I could weep sometimes, really I could.