Google's now got a formal 'Realtime' search page that you can visit for realtime information. You can read the official blog post for their take on it. It's got some useful functionality attached to it. Let's start with a quick look at the results page for a 'cilip' search.
We get a nice little time line right at the start of the results, and it's possible to then go back in time to look at previous results - very useful if you want to see particular spikes:
Unfortunately this only goes back to February 2010, although Google is planning on extending this. There are however no plans to provide an advanced search function, so the Twitter search options are still providing more detail and functionality if you really want to get into a search.
It's also possible to view conversations, which is a very useful option - the 'Full conversation' option brings all of the discussions together in one place, although if someone has retweeted a protected tweet you can't actually see the original, even though Google implies that you can. There's also a 'Custom Location' option so that you can see tweets from a specific location, although again with Twitter search you can specify a location and distance from. Another useful feature is the ability to create an email alert, although no RSS option as far as I can see.
The number of results is far superior to Bing, which only gave me three results for the same search. However, comparing what Google is offering with other real time search engines I remain entirely underwhelmed. Let's take a look at the SocialMention page for the same search:
At SocialMention we're offered a richness of information - not only are the results more current than either Google OR Bing (though Bing picked up my test tweet - I'm still waiting for Google to find it), but we get average mentions, top users, keywords, sentiment, retweets, hashtags, a wider variety of sources (which to be fair is how SocialMention found my tweet, but what I'm after is real time information, and SocialMention gives me that), RSS and Email alert options. Granted, Google is giving me the conversation aspect which SocialMention doesn't, but that's not exactly a killer option for me.
Collecta is another realtime search engine, and while I don't think it's got as much as SocialMention it's picked up my tweet quicker than Google realtime search:
The 48ers search engine that I looked at recently also was quicker on the update that Google realtime search. Meanwhile over at IceRocket we're getting tweets, blog posts, images, news, Facebook entries and a current Twitter feed.
At 22 minutes in, Google realtime search has found and displayed my tweet. Not exactly realtime, but could this just be a glitch? I tried various other terms which I found on my own tweetstream, and both Google and Bing simply couldn't compete with SocialMention or Collecta. Admittedly, Google picked up tweets much quicker than the test one that I tried, but as far as I'm concerned, neither Google or Bing are up to scratch on this yet. The conversation element apart (which I can get from other resources, such as JournoTwit) Google realtime search isn't worth using. To my mind it's just further proof, if needed, that Google just doesn't get social search.
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