This isn't of any direct relevance or interest to me, but I had a very nice email from the publishers and so I thought it was worth passing on the details of it to those librarians with an interest in the subject matter. They're very keen to talk to librarians, and that's always something to be encouraged!
JoVE: What is it?
Journal of Visualized Experiments (JoVE) is a peer reviewed, PubMed indexed journal devoted to the publication of biological, medical, chemical and physical research in a video format.
JoVE: Rapid Knowledge Transfer
The Journal of Visualized Experiments (JoVE) was established as a new tool in life science publication and communication, with participation of scientists from leading research institutions. JoVE takes advantage of video technology to capture and transmit the multiple facets and intricacies of life science research. Visualization greatly facilitates the understanding and efficient reproduction of both basic and complex experimental techniques, thereby addressing two of the biggest challenges faced by today's life science research community: i) low transparency and poor reproducibility of biological experiments and ii) time and labor-intensive nature of learning new experimental techniques.
JoVE: Addressing Complexity
The complexity and breadth of life science research has increased exponentially in recent years. Research progress and the translation of findings from the bench to clinical therapies relies on the rapid transfer of knowledge both within the research community and the general public. Written word and static picture-based traditional print journals are no longer sufficient to accurately transmit the intricacies of modern research.