I mentioned Diaspora the other day as a network that was trying to set itself up as a competitor to Facebook. Today I got an email from them starting with "We love you. Yes. Really, we do." That never bodes well, and this time was no exception. They're clearly deeply in financial difficulties as they are asking for donations, with a suggested donation of $25. That's a lifetime membership to LibraryThing if I remember correctly! However, it's been pointed out that the 4 employees are giving themselves $28.8K salaries, which some may consider slightly excessive.
Irrespective of that, once it's out that there are financial troubles, people will run away, not towards. They certainly haven't done themselves any favours.