Well, just when you think the world of social networks cannot get any more insane, along comes Microsoft with a new one. I really do need to have a 'WTF?' category on the blog. This is available at http://www.so.cl and they say of themselves: "So.cl is an experiment in open search. That means your searches on So.cl are viewable by other So.cl users and will also be available to third parties. So.cl does not automatically post your searches, comments, or likes to your Facebook stream unless you choose this option. Also, we don’t contact your Facebook friends unless you invite them."
The first thing that leapt out at me was this:
So... in order to use this new social network, I am expected to sign in by using.... another social network? (I can also sign in using my Windows Live account, but that's about as rusty and underused as a rusty and underused thing.) Unfortunately I can't yet tell you anything about it, since I'm on a waiting list, along with a lot of other people who I suspect simple want to wander around it and go 'uh?'
However, Danny has done a great job of dissembling it and his conclusion seems to be 'WTF? Uh?' with a side dish of 'use Bing instead!' I can't disagree with him on that.