BuzzBundle; no thanks, not at any price

I got an invitation inviting me to take out a trial subscription to BuzzBundle: the smartest of the social media management tools so naturally enough I went along and had a look at it. To say that I was a little taken aback would be a fair summary. Basically, as far as I can make out from the blurb, it's designed to let you cheat your way in social media marketing. Try this section out for size: "Create up to 100 personas with dozens of social accounts each. This can be your company's representative or a Joe from the street – join the talks as different personalities." Any company that tries doing this and gets found out is going to be crucified within the hour. There have been instances in the past of companies and invididuals trying to pretend to be other people, and it's such a seriously bad idea I can't begin to tell you.

Let's try another section: "Create hundreds of active social profiles. Grow authority for your profiles and easily influence your brand awareness and reputation." Same thing. I don't know about your world, but in mine this is usually referred to as lying and cheating, and I'll bet you any money you like that it's going to be against the terms and conditions of any social media resource that you care to name.

Now, they make the point that sometimes you have to post to say Twitter using different profiles. I certain have two profiles that I use, but it's quite clear who I am, and what I'm saying under each. However, with this tool the whole idea is to cloak yourself under different names, positions and locations. It also makes the point that if you have 10 personas working with 10 different accounts, that's 100 people talking about your brand. Actually it's not - it's one person trying to fool other people out there.

Really nasty and cynical. Let's hope that they fail miserably, but I don't think that's going to happen.

Comments

[Gros Micko]

Your point of view is quite interesting, because two of my websites were hit by Google Penguin for... backlink SPAM.

So, after reading your post I am thinking "Buy or Not buy BuzzBundle"? That is the question...

I really want to buy it, but I did not want to see again another of my websites be on a black list.

[Phil Bradley]

I'm sure they'll give you all manner of good reasons why it's a brilliant thing to buy. But if it was me, making up umpteen fake accounts (not that they'd call them that of course), I'd feel a bit uncomfortable about it.

[Gros Micko]

Phil,

This new software is like an Atomic arsenal:

1 - You play the Dr Strangelove, and you destroy all Life riding the bomb.

2 - You make peace with yourself and the others, and you offer 50 years of Peace in your home.

So, you have two choices to use it, the bad wild way, and the good wise way.

May the wisdom guides my steps towards Peace.

[Fabrizio Azzali]

I'm testing BuzzBundle but the Free Version is full of blocks and you cant save the project. It is impossible to test the full funcionality of this software.
May be better if the free version has full functions but for a limited period. (1 week?)

[MaryLouise]

This seems to be the only program out there that can find my brand AND keywords throughout all the forums, Q&a and blogs on the web. If I only use my own identity,and not create other 'identities', would I still be blacklisted should google not like buzzbundle?