I got to thinking the other day, which is always a very bad idea, but there you go, sometimes I just start and then can't stop. So, I picked a company that I have dealings with, and decided to work out how much they know about me.
My address - no big deal there of course, but they could then find out how much my house is worth, and probably how much I paid for it, and when.
My phone number - even if I didn't get it to them (and I probably did) it's going to be easy enough to get.
My age - fairly closely, though if I'm ever asked for my birth date I give it a year or so out.
My gender. Pretty easy, given my name.
Now, that's all basic stuff. Let's see what else they can work out.
Marital status
If I'm dating someone, with (potentially) a rough indication as to their age
Physical appearance
If I have any medical conditions
Any allergies
Drug related issues
How healthy I am
If I am an alcoholic
Race
If I've got pets
If I live on my own, or have children
If I have children, how old they are
How often I have friends over
If I'm vegetarian or not
My religion
If I have any pets
If I have a car
If I prefer a shower or bath
How often I shower or bathe
What I like to read
What I like to watch on television, which channels and when
(Potentially) my sexual activity and sexual preference
My hobbies
My disposable income
Friends birthdays
If my parents are alive or not
How many children I know, or are close to, and their ages
Size of my house
If I have a garden, and how large it is
How susceptable I am to advertising
If I go on holiday, and probably where
How much I drive
Have you figured out which company I'm talking about here? If you'd said Facebook, you'd be wrong. Ditto if you said Amazon, but I can understand why you would have said either company. Similarly, it's not Google either. In fact, it's not primarily an internet company at all - it's Sainsburys. All of the things that I've mentioned above they could work out by watching by buying patterns via my loyalty card. Of course, the more that I shop in one chain, the more they'll know. I'm also guessing that I haven't actually even scratched the surface of what they could logically deduce from what I buy.
Suddenly, what Facebook/Google/et al know really rather palls into insignificance doesn't it! If you can think of anything else a supermarket could work out, based on your buying patterns, please add them into the comments - I'd love to see what I've missed out.
Recent Comments