WEB 2.0 THE MAGAZINE: Home. This is a new venture, first published this year. it's got some interesting articles in it - Enterprise 2.0, Welcome to the cloud, features and so on. There are also weekly updates. What is odd though, and this is addressed in the
latest weekly update is that they don't actually use Web 2.0 technology! Admittedly they've started to use Twitter, but very limited so far. While they're open to participation on the part of their readers they're not quite prepared to take that leap yet. As for an RSS feed - well, there just isn't one. There IS a subscribe option which takes 2 clicks to get to a form, with *7* mandatory fields to fill in plus 5 others. I'm sorry, but there is no way I'm going to fill out a form - that's just madness!
This is a real shame, because the magazine has some good and interesting content, but while they are focussing their "resources on traditional process and content" I really do think they're missing out on the bigger picture. They also stress that they're first and foremost a
magazine (their embolden) and strive to always maintain a magazine metaphor. So, they'll be doing this all in print format that I can purchase from a news stand will they? All very odd.
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