Tweet Binder is a really interesting tool which does a number of different things. Rather than bang on about them, let's take a look, using the example #CILIP hashtag.
We get to see how many tweets there have been over the last month or so. The figures show us that the hashtag could have been seen over 25K times, by over 17K users. Really useful information if you need to see how far your message is actually going.
The colours indicate original tweets, retweets, replies, links and pictures. You can narrow down the time period if you wish to using the small slider under the main image.
We can then look at individuals who are posting material. Who is most active, who generates the most impact (tweets x followers), who sent the most original tweets, not including retweets. This is also really helpful information since you can see who the key players are, the influencers and the people that you need to get on your side if you want help spreading your message.
We can go even further into this information - who has the most followers, who retweets the most and who adds in the most images.
There are other charts that show you how many contributors have tweeted how many tweets, and the influence of followers to contributors. Finally you can see what client people used to tweet, and there's a collection of images for the period in question.
This is an absolutely fantastic tool to really analyse what you're doing on Twitter and how effective your campaign is. Now, what I've given above is what's available for free, but as you'd expect there is a commercial element to the package, but it's really only companies with large budgets that are going to be interested; one month tracking for a term is €39.99 and that's the same price for a historical 30 day report. A professional plan with bells and whistles and unlimited searches and time periods is €218 and the event plan is €430. For most of us however, a straightforward search is probably all that we'll need. It's worth exploring and putting into your Twitter search locker.