Link: Yahoo! UK & Ireland has been updated. Yahoo has been doing this with a number of other regional sites, such as India and Singapore. The idea is to draw in more users by adding extra features and functionality. Yahoo has said that the new page will focus on search, content, community and personalisation. The emphasis does appear however to be on making money, with Blake Chandlee, UK commercial director saying '[it] is an exciting new proposition for advertisers to interact more with their target market and allow the user to engage more with their brands.'
Consequently I get a 3 column approach (which I can change to narrow view, only it doesn't seem to want to work for me), a bunch of menu options down the left hand side, emphasising things like Yahoo Answers, Sport, Horoscopes and so on, but NO mention of the Yahoo directory at all. (I guess that I'm supposed to either know or guess now. Or perhaps Yahoo just want us all to forget about their origins?) News is featured in the main part of the screen, with featured stories at the top, and other links below. On the right hand side I can check my mail, use Messenger or check the weather. Below that is a whacking big advert (for the World Cup at the moment). Below all those options are the things that Yahoo wants me to spend time with - Travel, Yahoo Pulse (Top Yahoo User Movie Babes !???) and the market place.
Yahoo India and Singapore are similar, with only minor differences.
Is it going to make me want to use Yahoo more in the future? Nope, can't say that it will. Won't make me use it any the less mind you. While Yahoo may think this is a major makeover, I have trouble expressing my excitement about it; probably because I don't have any.