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April 02, 2007


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Brian Kelly

Is Google too powerful? In political and sporting contexts we could ask ourselves if the US is too powerful or if Manchester United and Chelsea are two powerful? And in the desktop PC market, is Microsoft too powerful? The answer, I suspect most people would agree with, would be in the affirmative. However this, I would argue, is an inevitable consequence of cultural, economic and social pressures. If Microsoft wasn't the leading player in the software market, some other company would be - indeed Microsoft got to their position of dominance by usurping IBM and subsequently outmanouvering potential competitors such as Apple, Borland, etc. The issue isn't about the market leaders, but the environment in which they operate, I would argue.


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