There's an absolutely stinging attack over at The Register having a go at Ask.com's bogus Information Revolution. While I think the search engine is great (specifically the Ask X version) the advertising campaign is an awful decision. I have discussed it in some detail over in my latest Ariadne column and in short I think it's a retrograde step that will do the search engine more harm than good - AND in the short term as well.
One Register comment is "the Information Revolution posters are like a suburban uncle who turns up to a fancy-dress party dressed as Rambo." That really should sting, and if it makes Ask think again about this dreadful campaign, then I hope that it does. Ask is just beginning to get over the obstacles caused by the stupid butler concept, introducing good functionality, doing lots of good stuff, innovating and growing, and now it looks like they're stumbling down another cul de sac. Please Ask, just dump the Information Revolution campaign, and concentrate on telling people that you've got a good search engine.
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