I think we can probably file this under 'no surprise there then!' I doubt that many other people really understand search engines either. However, as information people it's worth knowing what they particularly don't get, and acccording to the Guardian article A lot of Brits don't understand search engines 24% believe that website owners can't affect the ranking, 22% believe ranking is paid, 19% have no clue how ranking is arrived at, while 5% believe it's arranged at random.
So, next time you're showing a user around the net and pointing out search engines to them, those are the things that you might want to address in particular.
So, next time you're showing a user around the net and pointing out search engines to them, those are the things that you might want to address in particular.
Hi Phil,
Is there a link for the original research source that this article is based on?
Posted by: Demeter | December 18, 2008 at 11:23 AM