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September 05, 2009

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Alan

Google's advanced search page contrasts with the simplicity of the homepage and the search results pages. Most people don't even notice the small link placed next to the search box and those who click on it find the page too confusing. Google's Daniel Russell said that 50% of the people who open the advanced search page leave it without completing the search. This is not surprising if you look at the page: you can choose the language of the search results, the formats, the usage rights, but also add numeric ranges and negative keywords to a query. The most useful features can also be accessed using operators, while the others aren't grouped intuitively. Other issues with Google's advanced search page: the search button is not placed at the bottom and the generated URL is unnecessarily long as it contains all the parameters.

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