« Voices for the Library | Main | Google Instant - our moral arbitrator »

September 10, 2010


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"...one idea is that more and more searches are done on your behalf without you needing to type.
I actually think most people don't want Google to answer their questions. They want Google to tell them what they should be doing next."

Says Google's CEO. (http://online.wsj.com/article/SB10001424052748704901104575423294099527212.html)

To pick up on what you were saying at the end there Phil, Google WANT people to want Google to tell them what they should do next, but that's not the same thing.

Jai Fremont

At this point in time, I would agree that Google Instant seems to be more of a distraction and time waster than time saver. It may very well be that it will take a few days to really have the new way of searching sink in and than I may change my mind and be a fan of Google Instant. Only time will tell. I will be interested to see and hear more comments from users over the next few weeks.


I think the new generation is used to get everything they want so quickly that Google has given in to that notion by rolling out Instant. A blog I read by Liberty Interactive Marketing in Phoenix nailed my thoughts exactly- that most "instant" products aren't that good, so what makes this one any better? I agree with you and think many other people do too, at least it feels like that from what I've been reading. Like you said there is no mention of Instant making the searches better just faster, which to me isn't always a good thing.


I find it useful, myself. It's not much different from predictive text on a mobile phone, and if you see a result that looks like a good hit, then you can go with that search suggestion. Not distracting at all - maybe that makes me a geek. If so, I don't mind.

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