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January 13, 2012


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Herman Peeren

More general, but related: see this 9 minutes video from a brilliant TEDtalk by Eli Pariser: Beware online "filter bubbles" http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles.html

Tom George

Thank you for a well thought out and very informative article. I am certainly not surprised, because I knew search would get social. I am just playing the devils advocate here. So what if any are the positive views about this change? Are they all negative out there? How was Google supposed to protect their empire, by playing fair? I think Google is changing and it probably had to. If it did not change in ten years it would be irrelevant because most people will be using collective intelligence and not searching in the dark anyway.

Pamela Maggio

Does this effect search sites, like www.pandia.com that are powered by Google? Thank you for the informative post. Pandia just posted an article about the pain Google will cause for itself with Search Plus. http://www.pandia.com/sew/.

Adi Gaskell

Nice summary of the change Phil. I think Google are on shaky ground here. The vast majority of their income still comes from search advertising so they have to be very careful not to mess up their dominant position in search.

Ease of movement in search is pretty simple. It's much easier to change your search engine than it is to change your social network. I can see this being an interesting year.

Nicole Gamble

Clear, informative, simple. Like your post! Don’t stop writing, you’ve given me lots of good info!

Karen Blakeman

It is a complete mess Phil and the only way I can see of switching it off is to use Chrome Incognito. At the moment I am not seeing it in Google.co.uk but Google tends to roll these things out pretty quickly to other countries. On top of this there is Google "simplifying" its privacy policies and combining user data across all services. When I checked YouTube today it was taking information such as location from my web search screen and offering local (Reading) videos that were of no interest to me at all. I dread to think what will happen if Google decides to adapt my web search results according to my viewing habits on YouTube!

Kitty Kilian

It seems to me that you are totally right. Sigh.

watch men

I don't think google plus is good. I agree with you.

Dave Stevenoss

I like google+, but this search feature is absolutely crazy. It will really not enhance search results, in fact it will make them very wrong. I'm sure they will soon realize and remove it, because this could pretty much destroy quality results.

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