epicurious, taking social media disaster to a new level

It really makes me wonder if some companies ever learn *anything* about *anything*. Here's the latest social media disaster, and this time it's from a company called Epicurious and you can find them on Twitter. Only you won't find their recent tweets, because they've all been removed. But how is this for a sample: "Boston our hearts are with you. Here's a bowl of breakfast energy we could all use to start today:" Here's a screenshot that I blagged:

Needless to say, the response on Twitter has been fast and unforgiving:

Just another perfect example of what not to do on social media.

Comments

[arno reuser]

Speechless.

[Rebecca]

It looks to me like these were scheduled tweets to coincide with the marathon, and they simply did not delete them in time. Or am I having too much faith in humanity?

In any case, even with the above scenario: that is what social media managers are for .

[Val]

I was just about to comment 'speechless' too. So crass, you'd think it could only happen if the account had been hijacked. But apparently no.

[Elizabeth Maness]

I feel so bad for them.. We wrote an article and gave out advice to other social media managers so that wouldn't happen to them. I believe these were auto scheduled.

[Phil Bradley]

Thanks for that Elizabeth. I find the tweet 'Boston our hearts are with you' is a clear indication that these were not auto scheduled. It would be a very odd phrase to use if it was auto.