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April 16, 2013


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arno reuser



It looks to me like these were scheduled tweets to coincide with the marathon, and they simply did not delete them in time. Or am I having too much faith in humanity?

In any case, even with the above scenario: that is what social media managers are for .


I was just about to comment 'speechless' too. So crass, you'd think it could only happen if the account had been hijacked. But apparently no.

Elizabeth Maness

I feel so bad for them.. We wrote an article and gave out advice to other social media managers so that wouldn't happen to them. I believe these were auto scheduled.

Phil Bradley

Thanks for that Elizabeth. I find the tweet 'Boston our hearts are with you' is a clear indication that these were not auto scheduled. It would be a very odd phrase to use if it was auto.

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